Regional leadership
One of Indore's leading agribusinesses with a long operating track record.
About Our Global Trade Legacy
From Hiralal Mannalal and Sons to Surendra Pulses - trusted in domestic and international pulse trade
Our Journey
A family-led import-export focused agro commodity business, founded in 1965 and scaled through four generations of leadership.
1965
The Foundation
Started by Mr. Hiralal ji Goyal under the name Hiralal Mannalal and Sons—laying the foundation for what would become a long-standing presence in agro commodity trade.
1973
Industrial Expansion
Mannalal ji Goyal built the factory and registered operations under Surendra Pulses—named after his son—adding scale and processing capability to the family business.
1988
Product Diversification
Surendra Goyal ji joined the business and continued the legacy—doubling turnover and significantly widening the product line to meet evolving market demand.
2015
Modern Era
Harsh Goyal joined the business—carrying forward the fourth generation legacy in agro commodity trade with the same values of quality and dependable supply.
Leadership continuity across generations
Each generation strengthened sourcing, processing, and relationships—without losing sight of fair dealing and consistent quality.
First generation
Mr. Hiralal ji Goyal
Founded the firm as Hiralal Mannalal and Sons, building trust with local trade and early commodity networks.
Factory & name
Mannalal ji Goyal
Drove the shift from trade alone to a full processing setup—establishing the unit under the Surendra Pulses identity.
Scale & product range
Surendra Goyal ji
Expanded operations and product depth—matching domestic and export demand with disciplined execution.
Fourth generation
Harsh Goyal
Continues the legacy in agro commodity trade—aligning traditional relationships with today’s compliance and buyer expectations.
About the Organization
Manufacturer, processor, and trade partner for pulse supply chains
Late Shri Mannalal Ji Goyal established Surendra Pulses in 1965. We are classified as a maker and processor of pulses and agricultural goods in the secondary industry.
Moong, Chawla, Batla, and Black Chana are among our specialties. We follow a well-organized work environment and a defined process from raw materials to finished products, helping us execute work in a timely and effective manner.
We supply 100% human-consumable pulses that are machine cleansed. Our sourcing model includes direct procurement from farmers and procurement through brokers based on season and market conditions.
Our distribution network stretches across India, from Kashmir to Chennai and Assam to Rajasthan, with regular trade presence in Gujarat, Madhya Pradesh, Assam, and Kerala. We also serve international buyers with export-oriented process support.
Our Legacy
With over four generations of experience, Surendra Pulses stands as a symbol of reliability and long-term commitment in the agro industry.
Our Mission
To expertise as a manufacturer and processor of pulses and agri products through strong process discipline and consistent quality.
Our Vision
To become the best agri products company of Central India within the next 3 years.
4 Generations of Excellence in Agro Trade
Our family's commitment to agriculture transcends business—it's a heritage we've nurtured since 1965, evolving with every generation while keeping our values intact.
60+
Years Experience
25+
Countries Served
100k+
Trade Volume (Indicative)
500+
Partner Farmers
Certified Quality Standards
Complying with the highest international safety and quality benchmarks.
FSSAI Certified
APEDA
DGFT Registration
ISO 9001:2015
Why buyers choose us
What makes us different
Key points from our company profile, presented in a clear and responsive format.
Stable operations
Operations remain smooth even during lean staffing phases due to process discipline.
Efficient team
Knowledgeable staff complete assigned work on schedule and maintain delivery reliability.
Flexible quotes
Adaptable pricing structures are provided for current and recurring clients.
Economical cost
Cost remains competitive and practical when benchmarked against market alternatives.
Strong market presence
The company maintains meaningful presence in current pulse and agri commodity markets.
50+ years experience
More than five decades of practical know-how in sourcing, processing, and distribution.
India-wide links
Trade connections and supply relationships extend across key markets in India.
Wide range
A broad set of pulse and agri products is available from a single supplier platform.
Performance-led work culture
Employees are recognized through regular, performance-based bonuses that reinforce accountability and sustained operational quality.
Global buyer confidence
Feedback themes from long-term buyers in our profile: process simplicity, continuity, and range depth.
"We have worked together for many years and the consistency has stayed strong."
"The ordering process is straightforward and saves our team time."
"One source for multiple product lines helps us serve our own customers better."
Leadership Note
From the Surendra Pulses team
At Surendra Pulses, every generation has added strength to our values, systems, and buyer relationships. Our focus remains the same: consistent quality, transparent dealings, and dependable supply for domestic and export markets.
We continue to build long-term partnerships by combining legacy experience with modern process discipline, documentation readiness, and market-focused execution.
Connect for import-export enquiries
Our Indore team handles specifications, quotations, shipment planning, and export documentation support for international and domestic buyers.
Address
329/2 Nemawar Road, Palda, Idhyog Nagar, Indore (M.P.)
Response time
We aim to reply to trade enquiries within one business day.
Visitors are welcome by prior appointment so we can assign the right team member for your discussion.