1965
Firm founded
Mr. Hiralal ji Goyal establishes Hiralal Mannalal and Sons.
Established 1965
Trusted Import-Export Partner in Pulses Since 1965
We supply machine-cleaned pulses and agri commodities for domestic buyers and international markets with dependable quality and execution.
60+
Years of Legacy
Rooted in 1965
The journey began with Mr. Hiralal ji Goyal, who started the firm in 1965 under the name Hiralal Mannalal and Sons—focused on ethical trade and dependable sourcing in agro commodities.
Today, Surendra Pulses carries that legacy forward with supervised processing, a wide product line, and the same commitment to trust—serving buyers across India and overseas.
Our Objective
Deliver consistent quality pulses and grains while building long-term customer relationships based on trust and reliability.
Export Quality
Premium grade selection
Global Reach
Shipping to 40+ countries
Our timeline
Four generations, one purpose
Key moments from our family’s history in agro commodities—read the full journey on About Us.
1973
Factory era
Mannalal ji Goyal sets up the processing unit under the Surendra Pulses name.
1988
Growth & range
Surendra Goyal ji joins—scaling turnover and broadening the product line.
2015
Fourth generation
Harsh Goyal joins to carry the legacy forward in agro commodity trade.
Import export focus
Built for multi-market trade
From sourcing to dispatch documentation, we support trade-ready movement for buyers across India and overseas destinations.
25+
International market reach
Export-ready
Documentation and shipment support
Bulk lots
Consistent supply for trade contracts
Our Product Range
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6 items
Toor Dal
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7 items
Moong
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4 items
Chana (Bengal Gram)
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3 items
Beans
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3 items
Peas
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Why Choose Surendra Pulses
Over 60 years of industry experience
A trusted legacy built on consistency and long-term business relationships.
Established processing facility since 1973
Strong infrastructure with strict supervision and quality processes.
Certified and compliant standards
FSSAI, APEDA, DGFT, and ISO 9001:2015 certified operations.
Certifications
FSSAI
Food Safety
Apeda
Agro Export
DGFT
Foreign Trade
ISO 9001:2015
Quality Mgmt
Looking for reliable agro commodity suppliers?
Send us your enquiry today and our team will assist you promptly.
Core Framework
Values and operating strengths
The principles and process discipline that keep our supply dependable across markets.
Our values
How we work every day
Respect
Innovation
Commitment
Passion
Teamwork
What makes us different
Built for consistent bulk supply
- Machine-cleaned, 100% human consumable pulse lines.
- Organized process from raw procurement to finished dispatch.
- Pan-India distribution footprint across major trading states.
- Flexible quotes for recurring buyers and volume requirements.
Client Testimonials
What our buyers say
Long-term customers trust us for continuity, simple ordering, and product range from one supplier.
For the past 20 years, I have been placing orders with SP. They have been with us since the beginning, and there is still a long way to go.
SP's order process was quick and simple, saving me many hours and exceeding my expectations.
I picked SP since there was no other supplier that offered all of the goods I required on one platform. It allows small businesses like mine to provide a wide range of items under one roof.
Let’s talk trade
Share your requirement by phone, WhatsApp, or email—or use our enquiry form for detailed specs.
Address
329/2 Nemawar Road, Palda, Idhyog Nagar, Indore (M.P.)
Response time
We aim to reply to trade enquiries within one business day.